Due to the nature of this project, traditional usability testing is impossible. However, to capture the essence of design thinking, I proposed redesigns based on both client feedback and critique from other designers at the firm.
3.1 Client Feedback
Although the client was very pleased with our design, a lot of feedback was given.
- The client liked the shipping container design but the Huawei and DIGIX logos needed to be bigger and better incorporated.
- A more simplistic and clean exterior was also desired.
- The client voiced concerns about the recharging theme, believing it might be confusing and not tie back to the overall theme of promoting their online services.
- Major redesigns were asked for the interior.
- The client desires a more vibrant and eye-catching color, but the sections and different areas must be clearly defined, therefore the line work on the floor was confusing.
- A new central attraction was also required since they disliked the big phone screens.
3.2 Designer Critique
After consulting with my teammates, we decided the interior needed to be completely redesigned. We wanted to draw more inspiration from the kaleidoscope as it was very colorful and wanted to incorporate the design onto the floor with clear sections to replace the original subway inspired floors.
To emphasize the interactions of the exhibit, we created mockups of different physical public interactions. We ended up using the idea of stacking large boxes.
3.3 My Proposed Redesigns
Due to the extremely short time frame we were given to design the final project bid, my first priority was to finalize the color scheme. I chose the vibrant and energetic colors that would not look messy or distracting.
This was very challenging because designers are often taught to limit their color palettes, but for the sake of this project, I had to "go crazy" with rainbow colors while keeping it aesthetic and consistent.
The final results were varied enough to represent each section and online service independently but also complimented each other as a whole to meet the client’s vision.